Loveliee was founded by @asyalliee, a beauty guru from Malaysia. Asyalliee launched Loveliee in Malaysia in March 2018 and it has been a hit within the first month Loveliee was launched.

Loveliee Singapore was officially launched in April 2018 and again, her product  was a big hit. Her second product was launched 2 months after her Hello, Peach PLEASE! went viral. We present to you Oh! My Chocolate that was launched in Singapore on 25 April 2018.

Hello, Peach PLEASE! : "I think it's time to love the skin you're in"

Oh! My Chocolate : "HEY #LUVLIEES, I'm going to make you proud"